Helping Chiranjiv transform healthcare in India through personal genomics.
Chiranjiv is on a mission to transform healthcare in India through the power of personal genomics and AI, building the country's largest genome pool so every Indian can move from reactive treatment to proactive, personalised care tailored to their biology. GSX is their end-to-end creative and content partner.
Size
8 people · Early-stage startup
Industry
HealthTech · Personal Genomics
Location
Bangalore · India
Key Results So Far
0+
Creative deliverables shipped
in just 6 weeks
0K+
Accounts reached
on Instagram
0.00%
Avg engagement rate
~10x the industry standard
Chiranjiv is building an entirely new category in India - personal, genome-led healthcare. As a founder-led, science-first brand, the team is navigating:
A highly technical category with low public awareness
Translating complex science - epigenetics, liquid biopsy, CRISPR - into stories everyday Indians can feel
Founders whose time belongs to science, partnerships, and patients - not content
An audience of patients, doctors, and partners that needs a consistent, trustworthy presence
No in-house creative or content team to run an always-on brand
Chiranjiv didn't need a vendor for one-off deliverables. They needed a creative partner to shape the voice, produce at speed, and run distribution - without ever diluting the science.
GSX has become an extension of our team. They translate the complexity of genomics into stories India can actually feel - and they ship at the pace a category-defining brand needs.
Founders
Chiranjiv
Where We Are Today
FINDING THEIR VOICE
In close partnership with the Chiranjiv team, the brand is finding their voice - a recognisable presence in consumer health, confident in its science, fluent in its culture, and consistent in every frame.